This Cyber awareness campaign was created for King's University College. The goal of the campaign was to spread awareness of cyber security risks and potential threats.

The posters and social media ads contained a series of humorous imagery and phrases all styled like a 'dad joke'. The audience for these posters was students and faculty who are normally busy and distracted. This type of audience can be difficult to catch and keep the attention of. The posters have been designed with a strategy to just gaining the most attention. The bright contrasting colors are eye-catching then the imagery is all a bit strange keeping those who've taken notice engaged. The jokes are written to give small cyber security tips while informing that there is more to learn if they look into things further.